Bart Van Hoek, has decades of experience managing the Asian operations for major multinational American brands. Bart is presently in charge of Apple across SE Asia as Country Manager for Malaysia and the Philippines, and also serves on the South Asia Leadership Team. Prior to joining Apple, Bart spent over a decade leading the Asia Pacific region for Mars, Inc. as General Manager and as a member of the Global Management Team. Bart has a masters degree in business economics from Erasmus University, and currently resides in Kuala Lumpur.